Paris Hilton is definitely going online. The Sandbox announced yesterday that it has partnered with the fashion icon to build her Malibu Mansion.

Paris Hilton: A crypto enthusiast

The Sandbox, a subsidiary of Animoca Brands is a decentralized virtual game world. In partnership with Hilton, 11:11 Media, the Sandbox will be the new destination for Paris Hilton’s virtual mansion. The Sandbox has more than 40 million global installations on cell phones worldwide.

“I’m thrilled to expand Paris World through the metaverse,” says Paris Hilton,

Through this collaboration with our fantastic partner The Sandbox, my team looks forward to building an ultra realistic experience for my fans.

Hilton’s press team said, “In the Web3 space, she is a long-time crypto enthusiast, digital art lover, avid NFT collector and metaverse icon.

Her integrated media and production company, 11:11 Media, is a multi-billion dollar business with verticals spanning television (Slivington Manor Entertainment), podcasts (London Audio), digital (11:11 Digital), licensing, NFT, music, impact, and more.

More than that, she’s the queen of the crypto OG

A self-described entrepreneur, DJ and OG Crypto Queen, Hilton is strengthening her presence on Web3. Hilton is an early adopter of Web3. She produced a digital clothing line in 2015 with Animoca. It was also behind the construction of Paris World in Roblox.

Hilton’s foray into the Sandbox allows fans to experience all of Paris. Her community will be invited to events such as rooftop parties at her virtual mansion in Malibu. Players will also be invited to a Halloween event.

We are pleased to warmly welcome Paris Hilton, queen of the metaverse,” says Sebastien Borget, COO and co-founder of The Sandbox,

The Sandbox offers a creative space that allows everyone to let their imagination run wild. Paris Hilton is building a glamorous kingdom where virtual parties and various attractions from her world will be held.”