ballon d'or
Metaverse and NFT will be the official partner of the Ballon d’Or 2022 ceremony, the leading international fan engagement and awards platform, is pleased to announce that it will be the official partner of the Ballon d’Or 2022 ceremony for the second consecutive year.

The Ballon d’Or is football’s premier individual award ceremony and has been a pillar of world sport for 66 years. The 2022 edition will be held at the Théâtre du Châtelet in Paris on the evening of October 17, with world soccer stars, many of whom currently play for partner clubs, hoping to win the coveted award.

This partnership provides the brand with valuable exposure

A highly anticipated event for soccer fans in which Karim Benzema is expected to be awarded. The Ballon d’Or is also turning to the NFT sector, as the winners of the Ballon d’Or 2022 will receive a “digital double” of their trophy in the form of NFT.

The partnership with the Ballon d’Or is a natural fit for the brand, which has found its place at the heart of international football and cultivates a passion for the game.

As a reminder, Socios is already partnered with more than 170 sports teams and associations including FC Barcelona, Paris Saint-Germain (PSG), Juventus, AS Monaco, AC Milan, Manchester City, Atlético Madrid, Inter Milan, Arsenal as well as the national soccer teams of Argentina and Portugal, and a number of top F1, esport and cricket teams.

Alexandre Dreyfus, CEO of, said:

“We are delighted to partner again with the Ballon d’Or, which gives us the opportunity to promote our brand at soccer’s most prestigious annual event. Millions of fans already enjoy and exposure on this scale allows us to showcase our thriving community of awards and engagement to many millions more.”

This partnership provides the brand with valuable exposure at one of the most prestigious events in the football calendar.

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