Partnership between Kraken and Williams Racing F1 Formula 1 team

Kraken has signed a partnership with Williams Racing. A partnership that will allow the crypto trading platform to display its logo on the Williams Racing F1 race cars.

Indeed, on its site, the Kraken brand will be put “prominently” on the halo and rear wing of the Williams FW45 driven by Alex Albon and Logan Sargeant, throughout the 2023 season, starting with the Australian Grand Prix that will take place this weekend in Melbourne.

Kraken also announced that select NFT Kraken owners will have the chance to have their digital collectibles displayed on the Williams Racing F1 car.

Imagine your beloved NFT in the world of F1 with Williams Racing. Later this year, select NFT Kraken owners will have the unique opportunity to have their digital collectibles displayed on the rear wing of the Williams Racing car. Kraken says on its website.

We are excited to launch the partnership to provide our fans with cutting-edge crypto and Web3 experiences, while allowing Kraken to reach new institutional and corporate customers through our network and events,” said James Bower, Williams Racing’s chief commercial officer.

Kraken is playing it cool by matching its customers’ non-fungible tokens with Williams Racing’s iconic sports cars.