The domain name NFTs.com has been acquired for $15 million, making it the largest domain name sale published this year.
According to DomainInvesting, the deal was negotiated for an undisclosed buyer by Domainer and GoDaddy, while Escrow.com facilitated the purchase.
Finalized on Aug. 3, the deal is the largest publicly announced domain name sale in recent years, following the purchase of Voice.com in 2019 for $30 million. It’s also the most expensive crypto-related domain name, surpassing Eth.com, which was purchased for $2 million in 2017.
Jackson Elsegood, the CEO of Escrow.com, said it was one of the largest Web3-related deals he’s seen on the platform.
In April 2021, the Bitcoin.com domain was briefly listed on GoDaddy for $100 million, but other registrars such as NameCheap disputed those claims, saying it was not for sale.
The seller of NFTs.com also remains anonymous. No previous purchase price for the domain is publicly available, except for an asking price of $25,795 by Archive.org recorded in late 2018.
Matt Holden, a GoDaddy representative who previously worked for Domainer, said the domain name is a “phenomenal asset” given how NFTs are laying the foundation for the metaverse and GameFi economy.
It’s been a pleasure working with all parties involved in NFTS.com, an incredible opportunity for the buyer to acquire an out-of-category domain and one of the best, if not the best dot coms possible in the entire Web3 space, he said in a press release.
No official plans have yet been announced for NFTs.com. However, Domainer said the domain buyer is associated with several other Web3 projects, including DigitalArtists.com, a platform offering an organized Web3 service to artists.