A major collaboration is born between Nike ‘s NFT platform and EA Sports. Digital artwork from the SWOOSH collection will appear in the label’s future flagship titles, such as NBA Live and FIFA.
Nike’s new partnership with EA SPORTS will seek to create new immersive experiences and unlock entirely new levels of personalization within the EA SPORTS ecosystem, says the press release on Nike.com.
As a reminder, in autumn 2022, Nike unveiled a beta version of its .SWOOSH platform, offering users the chance to create virtual shoe designs. Recently, the famous brand with the comma logo presented a collection called “Our Force 1” (OF1), co-created with its community.
Thanks to its popular gaming franchises such as NBA Live, FIFA, NHL, Madden NFL and NASCAR, EA Sports is able to reach a very wide audience worldwide.
Ron Faris, Managing Director of Nike Virtual Studios, said:
This partnership will allow us to unlock incredible new experiences for our .SWOOSH community and the huge EA SPORTS fan base.”
Andrea Hopelain, Vice President of Brand for EA SPORTS & Racing, commented:
Working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete and share their love of sport.”