Louis Vuitton revolutionizes the world of luxury with its collectible NFT “Treasure Trunks“, priced at an exorbitant 39,000 euros each.
With its Via project, the famous French fashion house is entering the world of NFT, offering a unique experience to its privileged customers.
The “Treasure Trunks” will be available in a limited edition, with only a few hundred lucky people having the privilege of acquiring them. Countries selected for this exclusive offer include France, the United States, Canada, Japan and Australia, according to VogueBusiness.
We sell with their NFT?
Enthusiasts wishing to acquire these digital treasures must register on a waiting list, which will open on Thursday June 8. Further information will then be provided. Finally, on June 16, they will be able to purchase their NFT using cryptocurrencies or traditional currencies.
But that’s not all, lucky owners of Via Treasure Trunks will also receive a physical replica of their trunk. NFTs will also serve as passports to future exclusive products from the House of Louis Vuitton, as well as unique experiences. In addition, holders will be able to purchase additional “keys” that will give them access to even more special products.
However, it should be noted that NFTs, Soulbound tokens, will not be available for resale on the secondary market. However, items obtained with the tokens will.
LVMH, the global luxury giant, has been interested in blockchain technologies and NFTs for some time. In 2021, the company plunged into the world of Web3 with its Louis The Game.
In addition, the group has created the Aura Blockchain consortium, whose platform issues digital certificates linked to real products. Several other LVMH Group brands, including Rimowa, Tag Heuer and Tiffany & Co, have also launched NFT-based initiatives.
“We don’t sell virtual sneakers, we sell real sneakers with their NFT,” Bernard Arnault declared in April, underlining Louis Vuitton’s commitment to innovation and authenticity.