Car manufacturer Kia has launched a “Robo Dog” NFT collection, the proceeds of which will be used to help shelters that take in abandoned animals.
In an effort to help thousands of abandoned animals find new homes, automaker Kia has launched an NFT collection called “Robo Dog” with sales raising funds for the PetFinder Foundation.
In a press release, Kia America says the sale of 10,000 non-fungible ‘Robo Dog’ tokens raised $100,000, adding to the $500,000 donated to PetFinder as part of a year-long partnership with the automotive brand.
This partnership was launched in February 2022 during the broadcast of the Super Bowl ad for the Kia EV6 electric car on the theme of “Robo Dog”.
In addition, a 10% royalty has been built into the smart contract of these NFTs on the blockchain, so that every time a Robo Dog NFT is resold on a secondary market, the Petfinder Foundation will again receive money to help in its work to help abandoned animals.
Toni Morgan, executive director of the Petfinder Foundation, said:
“We are so honored to partner with Kia America. Their generous donation has helped countless animals find loving, forever homes in 2022.”
Russell Wager, vice president of marketing Kia America, commented:
“Kia’s dedication to giving back and helping more than 22,000 shelter animals find new homes is proof that initiatives like this work and improve local communities, in this case by easing the burden of overcrowding in local animal shelters nationwide.”
To sell these NFTs, Kia chose the Sweet NFT marketplace for its “global knowledge of the Kia brand and its user-friendly platform that allows for payment options outside of cryptocurrency,” said a spokesperson for the automaker.
Petfinder, an animal rescue organization, received 90 percent of the proceeds from the sales of these NFTs, which were priced at $20 and sold out within 24 hours.