Ford is getting into the metaverse and plans to create virtual cars, trucks, vans and clothing and online stores for NFTs
Despite the risks associated with cryptocurrencies, automaker Ford seems determined to get into the blockchain and metaverse.
The move was noted by Mike Kondoudis, a trademark specialist. According to a tweet from Goku on September 8, “Ford Motor Company is taking a big step into the metaverse.”
Ford 19 trademark applications waiting for approval
Ford Motor Company has decided to file 19 trademark applications for all its major subsidiaries. It wants its major brands to be used in the metaverse, and in the form of NFT. The trademark applications include cars, trucks, vans and virtual clothing. The company would also like to have online stores for NFTs.
According to attorney Mike Kondoudis, the 19 trademark applications include Ford, F-150 Foudre, Mustang, Foudre, Bronco, Transit and Escape, among others. They were filed on September 2 and are pending approval. In addition, Ford Motor Company would like to apply for the marks in different ways in the metaverse. For example, it would like downloadable multimedia files authenticated by NFTs. These files are going to contain textual and audio elements, among other things.
The Ford Motor Company also wants downloadable virtual goods that strongly resemble automobiles. They will come in the form of programs in the metaverse.
Indeed, the automaker confirms that it will offer “virtual cars, SUVs, trucks and vans, vehicle parts and accessories, and clothing.” The filings mention “non-fungible tokens (NFTs) and collectible digital objects.”