The fashion brand Hugo Boss is present at the Metaverse Fashion Week 2023. Its approach: a virtual showroom with a dose of artificial intelligence and e-commerce.
The metaverse fashion week is a springboard for fashion brands. Similar to traditional global fashion weeks, Metaverse Fashion Week will host luxury and digital brands to present new collections and bring to life presentations, discussions, concerts, after parties and film installations – albeit all virtual.
Metaverse Fashion Week 2023 hosted by Decentraland!
As in 2022, several major brands have been announced. Dolce & Gabbana, Tommy Hilfiger, Adidas and Monnier Paris will be present. The magazine Vogue Singapore will also be present.
Highly anticipated by Web3 fashionistas, Decentraland’s Metaverse Fashion Week 2023 is indeed taking place from March 28 to 31.
Decentraland hosts again, from March 28 to 31, the Metaverse Fashion Week. Several major brands are present, including Hugo Boss.
The designer announces, humbly, a ‘bold’ step into the metaverse. More prosaically, the fashion company has designed a virtual showroom, presented as a “digital extension” of its fashion show and its physical presence.
The e-commerce uses of the showroom are much more concrete in comparison. The virtual space is connected with Boss’ online store. Five outfits will be offered in the metaverse, all of which are available for purchase via links to the site’s product pages.
The outfits featured include highlights from the show, as well as other men’s and women’s styles, and celebrate Boss’ design codes,” says the German company.
In addition to the e-commerce dimension, it develops interactivity. Boss has designed a visit path for visitors, which will naturally lead them to the products.
For the hosting of its showroom, Boss relies on Spatial, one of the co-hosts of the Metaverse Fashion Week 2023. For the brand, this initiative in the metaverse is a new adventure on the Web3, after the NFT.
We will exploit the opportunities this opens up for our brand storytelling and consider it as an additional sales channel in our future omnichannel strategy,” says CEO Daniel Grieder.
