The giant Mastercard and Polygon are partnering to propel music artists into Web3. Indeed, during the Consumer Electronics Show (CES) in Las Vegas, the company announced the “Mastercard Artist Accelerator” program via a blog post on January 7. The article describes that starting this spring, it will connect five emerging musicians from around the world with mentors who will help them establish their brand in the Web3 music space.
Through this new gas pedal, which will see its first edition take place next spring, Mastercard is targeting singers, DJs, or even music producers, in order to support them in the use of the new Web3 technologies available to them. This includes non-fungible tokens (NFT), whose operation puts the concept of intellectual property back in the spotlight.
Polygon has been chosen by Mastercard to provide the tools that will compose this program.
Ryan Wyatt, CEO of Polygon Studio, explained:
Web3 has the potential to empower a new type of artist to develop a fan base, earn a living, and introduce new means of personal expression and connection on their own terms.
Mastercard is also launching a collection of non-fungible tokens (NFTs) called “Mastercard Music Pass” for those not selected for the program. The goal is to provide hodlers with educational materials and “unique resources” through brand collaborations to help aspiring musicians discover Web3 integrations with the music business.