Football club Liverpool FC is getting into the world of non-fungible tokens (NFT), announcing its first collection in partnership with Sotheby’s Metaverse on Thursday.
Liverpool is already familiar with NFT. Indeed, last March, the club had put on sale an NFT collection called LFC Heroes Club Collection. This collection gathered the greatest legends of the club. The sale of these NFT was done through Sotheby’s, the world famous auction house. The sale lasted 5 days and a percentage of the proceeds went to the LFC Foundation, a charity.
This time, the works in the collection will include a generative imagery of each of the 24 players. According to the club, this will be an “innovative way to celebrate being an LFC fan around the world.“
The collection will also include 24 unique “legendary” editions, one for each player, which will be auctioned off on March 30.
The rest of the NFT will be sold at lower prices, starting at $75, a move that a club representative said should give its fans access to these digital collectibles.
The partnership is just the latest find from Sotheby’s rapidly expanding Web 3 arm. In addition, the project says it wants to expand further by creating new partnerships with new organizations. As opposed to more traditional art auctions of already sought-after collections like CryptoPunks and Bored Ape Yacht Club.
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