Discover how Coca-Cola explores the world of Web3 with a captivating collection of NFTs on Coinbase’s Base network. Immerse yourself in the combination of classic and modern art brought to life in these virtual works, while exploring the wider implications of Coca-Cola‘s commitment to blockchain.
The story takes a digital turn as the iconic Coca-Cola plunges into the world of Web3 with a captivating series of non-fungible tokens (NFT). After captivating the eye with two NFT collections over the past two years, the American company continues to blaze its trail into the blockchain universe with a new collection that boldly blends the essence of classic and modern.
Like a virtual brushstroke, the collection flourishes on the Base network, a scalability ecosystem carefully developed by Coinbase. These NFTs, digitizing the iconic Coca-Cola glass bottle, fuse the inspirations of the greatest masters of classical art with the bursts of expression of contemporary artists. The images evoke familiar emotions, capturing the spirit of timeless masterpieces such as Edvard Munch’s “The Scream”, Johannes Vermeer’s “The Girl with the Pearl”, and Vincent Van Gogh’s “The Bedroom“.
Coca-Cola in the Web3 universe!
But behind this virtual canvas lie unresolved mysteries. The enigma of the usefulness of this NFT collection persists, with echoes of pending questions. For now, Coca-Cola seems to be focusing on the artistic scope, with virtual works available at prices ranging from 0.0011 to 0.014 ETH, opening the door to new horizons of artistic appreciation.
The Onchain Summer initiative sheds light on the context of this artistic emergence, a multi-week event celebrating the potential of blockchain Base. Among the creators of this digital symphony, the echo of layer 2 Optimistic and the imprint of video game company Atari mingle in this collective exploration.
This is not Coca-Cola’s first dance in the world of Web3. In 2021, the first sketch was drawn with a collection of 4 NFTs on OpenSea. A ballet in partnership with Tafi, a specialist in digital avatars and virtual clothing, redirecting the funds raised to charitable causes.
The following year, a second piece of the puzzle was revealed with an NFT collection deployed on the Polygon scalability solution. The digital works introduced a unique interaction: their vision was revealed only when shared with a loved one, an ode to community and digital virality.
Coca-Cola’s journey into the Web3 universe begins at the crossroads, stretching back to 2019, when the first emotions touched the company. A quest to optimize the supply chain sparked an interest in blockchain technology, testifying to its profound and multifaceted impact on the very workings of the world’s favorite beverage. A carefully woven digital web, exploring new dimensions within the infinity of Web3.
