Crypto adoption

Binance : TikToker Khaby Lame as brand ambassador

Binance chooses Khaby Lame, the king of tik tok as its global ambassador.

Image Source : Binance

Binance has teamed up with Khaby Lame, the Italian Senegalese creator who rose to prominence with his viral TikTok videos, to join as a global brand ambassador.

To combat some of the misperceptions around Web3 

Khaby Lame is currently the most followed creator on TikTok, with over 144 million followers on the platform and 78 million followers on Instagram

As the blockchain ecosystem behind one of the world”s largest cryptocurrency exchange platforms, Binance will partner with Khaby to increase awareness and adoption of Web3.

I consider my subscribers my family, and I’m always looking for new challenges and interesting content to share with them, said Khaby Lame

Khaby has become a sensation for his spin on “life hack” videos, navigating overly complicated scenarios without saying a word while doing the infamous “Khaby move”. 

He will use his signature style to combat some of the misperceptions around Web3 in this multi-year partnership. Lame will also partner on exclusive NFT collections with Binance, further enhancing his fan experience. Lame added : 

I’ve been curious about Web3 for a while and jumped at the opportunity to partner with a leader like Binance because it’s a perfect fit for what I usually do: make complex things easy and fun for everyone!

James Rothwell, global vice president of marketing for Binance explained : 

Khaby has become a cultural icon and one of the most entertaining creators in the world. We love his charm and sense of humor, and believe he will bring relevance and relatability as we grow Web3 adoption

With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.



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