Binance has chosen Rachel Conlan, formerly at OKX, to head up global marketing for the crypto exchange.
The world of crypto-exchanges is a battlefield where fierce battles are fought to attract users.
In this merciless battle, Binance has chosen to make a bold move by recruiting Rachel Conlan, a marketing expert who previously worked at OKX, a formidable competitor. Her objective: to take the reins of global marketing for Binance’s crypto trading platform.
Rachel Conlan : a new challenge with Binance!
Rachel Conlan was previously Global Head of Brand Marketing and Partnerships at OKX, where she led impressive marketing initiatives working with high-profile players such as Manchester City F.C., McLaren Racing and the Tribeca Film Festival. Prior to this, she held the position of Global Chief Marketing Officer at Havas, bringing her expertise to bear on a global scale.
Faced with pressure from other crypto trading platforms, Binance made a strategic decision to poach Rachel Conlan from its fierce, fast-growing competitor OKX. As Binance’s Vice President of Global Marketing, Conlan will report to Yi He and oversee the company’s marketers worldwide.
Yi He, co-founder of Binance, expressed her confidence:
“In less than six years, Binance has established itself as a leader in the blockchain industry, thanks to our commitment to our users and the creation of a competitive platform. With Rachel’s vast experience, she will help propel the industry forward, introducing more people to blockchain, familiarizing them with Binance and collectively building this still emerging industry.”
For her part, Rachel Conlan was enthusiastic about taking on this new challenge with Binance, a truly global organization that has earned the trust of millions of people around the world. She expressed her eagerness to work alongside an incredibly talented team, with the common goal of enlightening users and strengthening Binance’s leadership, with the mission of introducing a billion users to this dynamic and exciting industry.
In a crypto trading sector still marked by an unfinished down cycle, Binance’s new global marketing manager will have the onerous task of managing the company’s brand partnerships and entertainment properties. These include high-profile personalities and entities such as Cristiano Ronaldo, The Weeknd, Alpine Formula 1 and social media influencer Khaby Lame.
With Rachel Conlan at the helm of global marketing, Binance is gearing up for a new era of fierce competition, where it will seek to consolidate its position and continue to innovate to stay ahead of the frantic crypto exchange race.